This is how things go (Please note, the words in parenthesis are ‘hidden’ things…thing not actually said, but still there):

“I love you.” (“but you’re not as important as other friends I need to impress”)

“I’ll call you.” (“but only after I’m done with my more important friends”)

“I’ll always be there for you.” (“but only if there’s nothing better to do”)

“I can’t wait to see you.” (“but only if my pretty friends or people I need to impress aren’t around”)